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Pinocchio project

Supporting the little ones, is no small matter


The Pinocchio Project started in 2014 thanks to the contribution of DiaSorin, Rotary, Inner Wheel and Rotaract. Active in three Piedmont hospitals, it supports over 3,000 children admitted each year in their education, search for normality, in their desire for as-nice-as-possible hospital experience.

In particular, DiaSorin is committed to providing tablet and technological devices to the 60 hospital teachers operating in Piedmont and their students: a concrete way to make teaching more streamlined and engaging, building an effective bridge between the healthcare system and the school one.

But the scope of the Pinocchio Project is not limited to education. As of 2016, the partners involved have financed the aesthetic and chromatic restyle of the CT Scan room in the Regina Margherita hospital. The room has been transformed into a cozy, colorful forest, thanks to the use of sophisticated films on diagnostic machinery. Children can now approach such a delicate examination in a place that speaks the same language as their imagination, where they feel a bit less frightened. With surprising results, there was a decrease in cases where sedation was required for the radiological procedure.

In 2019, an aesthetic and chromatic restyling of the CT scan room will take place via an exceptional partnership with the Walt Disney Company, with which DiaSorin is replicating the project at Gaslini Hospital, Genoa, creating a fantastic world of Pixar “Toy Story” characters. The initiative will reach more than 7000 children a year.

Our mission
Improve the quality of life in the children’s hospital, in the fundamental areas of their everyday life: education, medical care, diagnostic exams.

The initiative

DiaSorin has supported the Pinocchio Project since 2014, by providing the admitted children with technological devices for teaching activities, and the embellishment of hospital environments for the little ones.

With DiaSorin, science gets schools together

Supporting the little ones, is no small matter

No peak is unattainable

Fantasy is a medicine